Synopsis
For medium-sized companies, choosing between Webflow and Framer is a strategic business decision, not just a design choice. While Webflow is ideal for established, growing companies with robust content management, e-commerce, and reliable scalability, Framer is better suited for agile teams, rapid prototyping, and cost-sensitive organizations with visual requirements. This guide shows you the real ROI for your SME.
Introduction: The business considerations
For a medium-sized company, a website is not simply an online business card — it is a critical business tool. It must fit into your marketing ecosystem, be integrable with your CRM and automation tools, be reliably scalable with your growing team, support the entire customer journey and fit economically into the tech roadmap.
That's why we compare Webflow and Framer not just by features, but by Business impact and total cost of ownership for your specific scale.
1. The most important question first: Total Cost of Ownership (TCO)
For SMEs, it is not the monthly price that is decisive — it is the Total cost accounting over 3-5 years.
Webflow: The long-term investment
Webflow has visible costs: A basic website with a CMS plan costs 35 to 55 euros per month, that is 420 to 660 euros per year. Team editors for 2 to 3 people cost 35 to 50 euros per person per month, i.e. 840 to 1,800 euros per year. Custom domain, SSL and hosting are already included. You should expect 1,260 to 2,460 euros annually for your team.
The hidden costs are considerable: Setup with a partner agency costs 2,000 to 8,000 euros once. Training for your team is 1,000 to 3,000 euros. Integrations with Zapier or Airtable cost 100 to 300 euros per month. Advanced analytics costs 300 to 1,200 euros per year. A realistic budget for year 1 is therefore 6,000 to 15,000 euros.
From year 2, the costs stabilize at 1,800 to 3,600 euros per year if you no longer need external agency support.
Framer: The lean alternative
With Framer, the visible costs are significantly lower: The Pro plan costs 28 euros per month, which is 336 euros per year. The team plan is custom pricing and costs from around 600 to 1,000 euros per year for small teams. Domain and hosting are included. You should expect 336 to 1,500 euros annually for your team.
The hidden costs are also lower: Setup with an internal person or agency costs 1,500 to 4,000 euros. Training costs 500 to 1,500 euros. Integrations are easier and cost 0 to 200 euros per month. A realistic budget for year 1 is therefore 2,500 to 6,500 euros.
From year 2, the costs are only 336 to 1,500 euros per year with very low running costs.
TCO rating for 5 years
Viewed over the entire duration, the platforms differ significantly. In the first year, Webflows Investment is around 10,000 euros, while Framer is significantly cheaper at 4,500 euros — a difference of 55 percent. In years 2 to 5, Webflow costs add up to a further 10,800 euros, while Framer costs only 4,000 euros, a difference of 63 percent. Over the entire five years, Webflow's total investment is around 20,800 euros, Framer around 8,500 euros — a cost difference of 59 percent in favor of Framer.
But it is important: If Webflow brings you 1,500 euros in monthly revenue through e-commerce or better lead generation, then it is the better investment despite higher costs.
2. Team scalability: How does your website grow with you?
This is the critical difference for medium-sized companies, which grow between 50 and 500 employees.
Webflow for structured team growth
If you currently have a small marketing team and later need 10 to 15 people, Webflow offers clear roles and permissions with viewer, editor, admin, and developer roles. Workspace plans allow you to centrally manage multiple sites. The training is structured with a large community and many agencies. Developers can integrate custom code without blockers. Audit logs are available for compliance and accountability.
The growth path is clearly structured. In years 1 to 2, you need 2 to 3 editors at 35 to 50 euros per month. In years 3 to 4, you switch to the Workspace Plan for 250 euros per month or more for multiple sites. In year 5 and beyond, you're moving to the agency plan with dedicated support for 1,000 euros a month or more. With 5 editors, your monthly price is around 375 euros, which is 4,500 euros per year.
Framer for decentralized, agile growth
If your team is more agile and works in design sprints, Framer is a better fit. Real-time collaboration enables multiple designers at the same time. Onboarding new team members is easier. Figma integration works seamlessly with existing design workflows. There is less “admin overhead” when it comes to team management.
The growth path is less formal. In years 1 to 2, you'll be using the free plan. In years 2 to 3, you need 1 to 2 Pro seats at 28 to 56 euros per month. From year 4, you switch to the team plan with custom pricing, which is more efficient. With 3 to 5 team members, your monthly price is around 80 to 200 euros, that is 960 to 2,400 euros per year.
Team scaling conclusion
Webflow offers structured growth with clear roles — ideal for SMEs. Framer provides agile, flexible growth with less overhead.
3. Integrate with your marketing ecosystem
For SMEs, the website is not isolated — it must communicate with other tools.
Webflow's integration strength
Webflow has the more mature integration landscape. CRM integration is done through Zapier connection to HubSpot, Pipedrive, and Zoho. Email marketing with Mailchimp and ConvertKit is directly integrated. Analytics with Google Analytics, Hotjar, and Mixpanel works natively. E-commerce integration with Stripe, PayPal, and EasyPost (shipping) is available. Content sync with Whalesync synchronizes Airtable and Notion with the CMS. Webhooks and custom API enable customized solutions.
A realistic setup: Lead form → Webflow CMS → HubSpot → Sales Automation with around 2-4 hours of setup, then it runs automatically.
Framer integration (in-progress)
Framer develops integrations, but is still Not so mature. The Figma import works great. Basic Zapier support is available. An API for custom development is available. But there are fewer pre-built business integrations.
A realistic setup: For e-commerce/CRM integration, you need a developer or an agency.
Integration Conclusion
Webflow = Plug & play with your existing tools. Framer = Possible, but needs more technical setup.
4. E-commerce and revenue generation
If your site is generating revenue, this is a critical differentiation function.
Webflow e-commerce (The clear winner)
Webflow offers a complete e-commerce solution with up to 50,000 manageable products, a robust shopping cart, payment processing via Stripe and PayPal, automatic inventory management, integration with shipping partners such as EasyPost and get.com, automatic tax and customs calculation, coupon and discount systems, and recurring payments for subscriptions. The typical conversion rate is 2 to 3 percent.
The costs for e-commerce are staggered: The standard plan costs 34 to 48 euros per month. The Plus Plan for higher volumes costs 84 to 120 euros per month. Transaction fees are 2 percent (standard) or 1 percent (plus).
A practical example: A medium-sized online shop with a monthly turnover of 50,000 euros costs around 100 euros per month plus 1 percent fees (500 euros) = 600 euros per month. An external Shopify solution would cost around 300 euros per month plus 2.9 percent transaction fees plus significant integration complexity. Webflow is therefore economically and functionally superior because everything is integrated.
Framer's service focus
Framer is better suited for services than for selling products. It enables digital downloads such as eBooks and templates. Booking systems are possible with custom code. Memberships and subscriptions are under development. Simple payment transactions are possible, but not as robust as Webflow.
Conclusion: If product sales are important, Webflow is a must.
5. Stability, Support, and Future Proofing
For a medium-sized company, Reliability not negotiable. Your website is a business-critical system.
Webflow: The established standard
Webflow has an established reliability track record of 720,000+ websites worldwide, which shows proven scalability. The company guarantees a 99.99 percent uptime SLA for the Enterprise plan. The documentation is comprehensive with a large community on Reddit, forums, and blogs. Feature updates and security patches are regular. Dedicated support is available for business and enterprise plans.
Migrating away from Webflow is possible but complex. The exported code is clean and portable. CMS data can be exported. But the visual design logic isn't easy to port.
Framer: The up-and-coming but still young system
Framer is growing fast but has a smaller installation base. It guarantees 99.9 percent uptime (not 99.99 percent). The community is growing but is even less established. The rapid development of features sometimes leads to breaking changes. Framer is not yet as enterprise-ready as Webflow.
Migrating away from Framer is a bit easier because it's React-based and the code is close to modern standards. However, there are less established migration tools.
Support comparison
For email support, Webflow answers within 24 hours, Framer within 48 hours. Live Chat is available on Webflow on the Business plan, on Framer on the Pro plan. Both have communities, with Webflow's community being well established and Framer's community is still growing. The documentation at Webflow is comprehensive, but at Framer it is good but growing. Webflow has an SLA starting with the business plan, Framer does not have an SLA for standard plans. Webflow includes a dedicated account manager in the Enterprise plan, but Framer does not.
Conclusion for SMEs: Webflow is the safe route, Framer is riskier but faster.
6. Specific use cases for SMEs
Use-Case 1: B2B Manufacturing Company (200 employees)
requirements: Customer portal with document access, product selector tool, lead generation + CRM integration, multi-lingual (DE, EN, FR), team: 3 marketing people
Recommendation: WEBFLOW ✓
Reason: CMS for product catalog, customer portal (with custom code), HubSpot integration. TCO year 1: ~€8,000 (setup + license). ROI: Lead increase of 40 — 60% compared to old solution.
Use case 2: Digital marketing agency (50 employees)
requirements: Portfolio website with case studies, blog for thought leadership, modern animations + interactions, rapid iteration (new case studies monthly), team: 2 designers + 1 manager
Recommendation: FRAMER ✓
Reason: design-first, real-time collaboration, lower costs. TCO year 1: ~€3,500 (set-up + license). ROI: 30% faster case study publication = better lead generation
Use case 3: e-commerce fashion (150 employees, €2M turnover)
requirements: 5,000+ products, complex filters (size, color, material), integration with inventory management, subscription option, multi-channel (website, app)
Recommendation: WEBFLOW ✓
Reason: E-commerce is core business, ROI is guaranteed. TCO year 1: €6,000 (set-up + e-commerce plan). ROI: 2-3% conversion = €40,000—€60,000 additional revenue. Payback: 1-2 months
Use case 4: consulting firm (80 employees)
requirements: Modern website, service overview, team presentation, lead forms, moderate costs
Recommendation: FRAMER OR WEBFLOW (Undecided)
Framer: €3,500/year, enough, faster. Webflow: €6,000/year, more robust for growth Tendency: Framerif only website; Webflowif CMS/integration is planned.
7. Migration and Transition (The Hidden Cost Factor)
If you're already on another platform like Wordpress or Wix, the switch is expensive and time-consuming.
Webflow migration
It takes 4 to 8 hours to switch from Wordpress to Webflow: Exporting content takes 4 to 8 hours. Design redesign takes 20 to 40 hours. Setting up CMS and integrations takes 8 to 16 hours. Testing and launch take 4 to 8 hours. In total, you need 36 to 72 hours, which means agency costs of 2,000 to 5,000 euros. The risk is medium with a clean process.
Framer migration
It takes 4 to 8 hours to switch from Wordpress to Framer: Exporting content takes 4 to 8 hours. Design redesign takes 20 to 40 hours. Setup takes 4 to 8 hours. Testing and launch take 4 to 8 hours. In total, you need 32 to 64 hours, which means agency costs of 1,800 to 4,000 euros. The risk is lower and the process is easier.
conclusion
Framer migration is around 20 percent faster and cheaper than Webflow migration.
8. Future security: Where will the market be in 3-5 years?
As a medium-sized company, you don't want to sit on an isolated solution.
Webflows Roadmap (Established)
Webflow invests in AI features (text, design suggestions), e-commerce improvements, advanced CMS relationships and performance optimizations. Stability: Webflow isn't going away, but it's going to be more expensive.
Framer's Roadmap (Agile)
Framer invests in e-commerce basics (in development), advanced animation tools, AI translation & copywriting and component libraries. Stability: Framer could be the next “standard solution” or not (higher risk).
Five-year scenario
Scenario A (Likely): Webflow remains the market leader for complex projects, Framer becomes the standard for fast, design-led projects. They both exist.
Scenario B (Unlikely): Framer wins massively and becomes similar to Webflow. Webflow focuses on enterprise.
Scenario C (risk): A new player (open source, NextJS-based) is becoming relevant. But migratable.
Conclusion: Both are safe for 5+ years. Webflow is more future-proof for traditional SMEs, Framer for agile.
9. The quick decision matrix for you
Let's look at the key criteria and how both platforms are doing:
Team scalability is important with 20% weight — Webflow scores 9 out of 10 points, Framer 7 out of 10
CRM/marketing integration is also 20% weighted — Webflow 9 out of 10, Framer 5 out of 10
e-commerce capabilities weigh 15% — Webflow 10 out of 10, Framer 2 out of 10
The total cost (TCO) 15% are important — Webflow 6 out of 10, Framer 9 out of 10
Design flexibility counts 10% — Webflow 7 out of 10, Framer 10 out of 10
Support and stability Count 10% — Webflow 9 out of 10, Framer 7 out of 10
Speed-to-launch 10% is important — Webflow 7 out of 10, Framer 9 out of 10.
The overall score is 8.1 out of 10 for Webflow and 6.7 out of 10 for Framer. That speaks for Webflow.
However, it is important that this is a generic weighting. Your specific weighting might be different. If e-commerce is not relevant, Webflow's advantage decreases significantly. When budget is critical, Framer becomes beneficial. When integration is central, Webflow is undisputed.
10. The final recommendation for your SME
Select Webflow if:
Your team will grow from 2 to 8 or more people over the next 3 years. E-commerce or lead generation is central to your ROI. You'll need to integrate with HubSpot, Salesforce, or other tools. Content management is complex with blog, news, and documentation. You need a reliable, proven partner. Budget is not the main decision criterion. Your team has some HTML and CSS knowledge.
Your investment is 6,000 to 15,000 euros in year 1, then 2,000 to 3,500 euros per year. The ROI timeline is 6 to 12 months and is measurable in terms of lead quality and conversion.
Select Framer when:
You have an agile, fast team with a focus on design. Your website is more of a portfolio or brand than a transactional tool. Budget is an important factor, for example when it comes to startups or financial constraints. Your team comes from the design background. Quick iteration and prototyping is important. You don't need e-commerce or complex integrations. Risk with an aspiring player is justifiable for you.
Your investment is 2,500 to 6,500 euros in year 1, then 1,000 to 1,500 euros per year. The ROI timeline is 3 to 6 months, faster but slightly less measurable.
11. The hybrid approach: The best of both worlds
Many smart SMEs use BOTH platforms strategically combined.
Webflow for the core website
Use Webflow for product pages, customer portals, and blogs. This is where CRM integration and lead generation take place. E-commerce is used when relevant.
Framer for special projects
Use Framer for campaign landing pages, interactive experiences, and quick A/B testing. Portfolio and case study pages as well as demo websites are also useful here.
Hybrid approach costs and benefits
The costs for both platforms are around 8,000 to 12,000 euros per year. The advantages are: Each tool is used for its best task. There is no compromise when it comes to features. Your team has skills on both platforms. You diversify risk between two partners.
The downside is a bit more complexity in management and coordination between the two systems.
About Design Republic: Your partner for both platforms
At Design Republic, we understand SMEs. We've implemented many of Webflow and Framer projects with companies of your scale — and we know which platform is right for your specific scenario.
With our flexible design subscription, you can make unlimited website updates and requests. Our senior designers use both platforms masterfully. It takes less than 48 hours from strategy to launch. You scale without negotiating new contracts.
Whether Webflow or Framer — we choose the right solution for your SME and deliver results, not just beautiful websites.
Checklist: Prepare your decision
Before you make up your mind, answer these questions honestly.
Budget & costs
What is your realistic budget for website and setup in the first year? Is the total cost of ownership or the monthly price the decision criterion? Will your budget get bigger in 3 years or will you stay the same?
Team & resources
How big is your marketing or IT team right now? Will you need agency support or can you solve this internally? Does your team have HTML and CSS skills, or are they just design skills?
business requirements
Is e-commerce a revenue driver for you? Do you need CRM or marketing automation integration? How important is content management such as blog or news? How many pages or content items do you need in total?
future
Are you scaling up the next 5 years and if so, how much? Can other tools prevail or are you locked in? What happens if the platform becomes too expensive?
12. Designer perspective: Where is the developer experience better?
For your internal design team, the daily user experience Just as important as the business features.
Webflow from a designer's perspective
Webflow offers a WYSIWYG editor with real visual design without writing code. Advanced designers can edit CSS directly without having to juggle code windows. Responsive design is intuitive thanks to breakpoints for mobile, tablet and desktop. There is a component system with variants similar to Figma. Figma integration makes it possible to import designs directly from Figma into Webflow.
However, Webflow also has weaknesses for designers. The learning curve is steep — new designers need 2 to 3 weeks to be productive. The animation tools are limited, animations are possible but less intuitive than with Framer. There is workflow friction between design and development with handover processes. The price for multiple designers is considerable — each editor costs 35 to 50 euros per month.
Designers report: “Webflow is powerful, but there are lots of clicks to do something. Perfect for complex websites, but not ideal for rapid prototypes.”
Framer from a designer's perspective
Framer is design-first — every shortcut and feature is made for designers. The animation tools are intuitive with drag-and-drop animations, GSAP integration, and scroll triggers. Designers can build React components directly with variants. Real-time collaboration allows multiple designers to work on the same project at the same time. The FIGMA to Framer workflow is seamless with direct import and no redesign.
But Framer also has limits. CSS control is more limited—you need some code understanding for complex adjustments. The barrier to entry is higher for non-designers. Some features are still beta, such as e-commerce and advanced CMS. The community is smaller with fewer tutorials and templates available online.
Designers report: “Framer feels like Figma, but with output — that's magical. Faster from idea to functional website.”
Developer Experience: Who has the better setup?
Webflow provides custom code with JavaScript and CSS right in the editor. The exported code is clean, modular, and portable. npm packages can be integrated with restrictions. Webhooks and APIs are possible for custom integration.
Framer uses React and allows developers to write React components. It provides TypeScript support for better type safety than Webflow. The deployment is based on Next.js with easy deployment options. The API is developer-friendly.
Conclusion: Webflow is better for traditional designers, Framer is better for tech-savvy teams with React experience.
13. SEO and search engine optimization: Who wins in the Google ranking?
For medium-sized companies, organic traffic often the most important lead source.
Webflow SEO capabilities
Webflow offers native SEO features with meta tags for title, description and OG tags that can be edited directly in the CMS. The site map and Robots.txt are automatically generated and can be configured. Schema.org markup for rich snippets is possible. You have full control over the URL structure, not with /w/paths like with Wix. Internal linking is natural and clean. There is automatic lazy loading and WebP conversion for images. Webflow websites are mobile-responsive by default. The average load time is 2 to 3 seconds, which is good for Google.
Webflow scores 8.5 out of 10 SEO points. After 3 to 4 months, a typical Webflow website ranks 1 to 3 for medium-sized keywords if the content is good.
Framer SEO capabilities
Framer provides editable meta tags that work well. The site map is generated automatically but is less granular. Structured data is possible, but requires more manual effort. The URL structure is clean but offers less control. Image optimization is automatic, but not as robust as Webflow. The average load time is 1.5 to 2.5 seconds — very fast due to the React basis. The optimization for mobile is perfect.
Framer scores 7.5 out of 10 SEO points. Framer websites also rank well but need more manual SEO optimization. Page speed, on the other hand, is a big advantage.
Practical SEO comparison
When it comes to meta tag management, both are easy—tie. In terms of page speed, Framer is 1.5 to 2.5 seconds faster than Webflow with 2 to 3 seconds. In mobile ranking, Framer with 10 out of 10 is better than Webflow with 9 out of 10. With internal linking, Webflow with 10 out of 10 is better than Framer with 6 out of 10. With CMS based SEO, Webflow with 10 out of 10 is better than Framer with 6 out of 10. With blog functions SEO, Webflow is 10 out of 10 better than Framer with 7 out of 10. With Cann With 10 out of 10, Webflow is better than Framer with 9 out of 10.
Conclusion: Webflow is better for CMS-based SEO with blogs, categories, and filters. Framer is better for performance-based SEO with Core Web Vitals.
Specific SEO strategy by platform
On Webflow, you should auto-generate CMS-based category pages. Create a blog with structured meta tagging Implement an internal linking strategy with Topical Clusters Include schema markup for products and events. Publish content such as newsletters and case studies regularly.
With Framer, you focus on static SEO optimization of individual pages. The focus is on page speed with Google Pagespeed Insights 95+. You're optimizing for mobile-first design because mobile ranks better. SEO is less content-based, more UX-based. Integrate with external blog tools like Notion or Medium.
14. Performance and loading speed: A critical test
Page speed is a Google ranking factor — and also a UX factor. Every 100 millisecond delay costs you around 1 percent conversion.
Webflow performance testing
A typical Webflow website has a First Contentful Paint (FCP) of 1.8 to 2.5 seconds, a Largest Contentful Paint (LCP) of 2.2 to 3.0 seconds, and a Cumulative Layout Shift (CLS) of 0.05 to 0.15, which is good. The total page size is 800 to 1,200 KB with a Google Pagespeed Score of 75 to 85 on mobile devices.
The performance bottlenecks are: CMS queries can extend API calls. Too many images without lazy loading slow down the page. Third-party integrations such as Zapier or Analytics influence the speed. Custom animations and interactions slow down the set-up.
However, the performance optimization potential is high — with good optimization, 90+ points are possible.
Framer performance test
A typical Framer website has an FCP of 1.0 to 1.5 seconds, an LCP of 1.5 to 2.2 seconds, and a CLS of 0.02 to 0.08, which is very good. The total page size is 400 to 700 KB with a Google Pagespeed Score of 85 to 95 on mobile devices.
The performance benefits are: React-optimized with efficient data loading. Modern bundling with esbuild. Automatic code splitting. Smaller bundle size.
However, the performance limit is higher — it is harder to get over 95 points because Framer is prefabricated.
Performance comparison
The average FCP for Webflow is 2.0 seconds, for Framer 1.2 seconds — Framer is faster. The average LCP for Webflow is 2.6 seconds, for Framer 1.8 seconds — Framer is faster. Layout Stability (CLS) is 0.10 for Webflow, 0.05 for Framer — Framer is more stable. The average page size for Webflow is 1,000 KB, for Framer 550 KB — Framer is significantly smaller. The page speed score on mobile devices is 78 out of 100 for Webflow, 88 out of 100 for Framer — Framer is better. The optimization potential is high with Webflow, with Framer medium.
A practical example: A fashion e-commerce website with 30 product images. On Webflow: 2.8 seconds load time, page speed 72 out of 100. With optimization: 1.8 seconds, 85 out of 100. On Framer: 1.4 seconds load time, page speed 91 out of 100. With optimization: 1.2 seconds, 96 out of 100.
Conclusion: Framer is inherently faster, Webflow can catch up with optimization.
15. Security and GDPR: Who protects your data better?
For German SMEs, Data protection not negotiable. The GDPR fines can amount to up to 4% of annual turnover.
Webflow's security features
SSL/TLS is automatically free (Let's Encrypt). HTTPS is standard for all Webflow sites. The data center is hosted on AWS with a European server option: Frankfurt. Backups are automatically available on a daily basis. DDoS protection with CloudFlare CDN is built-in. Two-Factor Authentication (2FA) is available for account security. Audit logs log all changes.
GDPR compliance is possible: GDPR-compliant form setup (consent banner, privacy policy). Data processor contract (DPA) is possible. Data deletion (GDPR Right to be Forgotten) is possible. Form submissions can be stored on EU servers. Third-party tools (Zapier) can be problematic — need separate DPAs.
GDPR score: 8/10 (with caution with third-party integrations).
A practical setup for GDPR: SSL certificate is automatic. Privacy policy is uploaded to website. Consent management with Termly or Usercentrics is integrated. Form data is stored in Airtable or Zapier (with DPA). Cookies are set using Google Analytics with anonymization. Audit trail with Webflow change logs is set up.
Framer's security features
SSL/TLS is automatically free (Cloudflare). HTTPS is standard. The data center is hosted on Vercel (global, CDN optimized). Backups are automatic. DDoS protection with Vercel CDN+ Cloudflare is available. 2FA is available for account security. Audit logs are limited (not as granular as Webflow).
GDPR compliance is: GDPR-compliant setup is possible. Data processor contract is not as explicit as Webflow, but possible. Data deletion is possible. Form submissions have less native support (need external tools). Integrations are less established, DPA status unclear.
GDPR score: 6.5/10 (not yet as mature as Webflow).
A practical setup for GDPR: SSL certificate is automatic. Privacy policy is uploaded to website. Consent management with Termly is integrated (but not natively). Form data is stored by an external solution (Zapier, Make). Cookies are with minimal tracking. Audit trail is limited.
Safety comparison
With SSL/TLS, both are automatic — equal. When it comes to data center location, Webflow with Frankfurt (EU) is better than Framer with Global (not EU). With DPA (data processor), Webflow is explicitly better limited than Framers. When it comes to audit logs, Webflow is better limited in detail than Framers. With GDPR Right to Delete, both are possible — equality. With 2FA, both exist — a tie. With DDoS Protection, both exist (CloudFlare and Vercel) — tie. The GDPR maturity of Webflow 9/10 is better than Framer's 7/10.
GDPR Conclusion: Webflow is the safe route for German SMEs, Framer is riskier (especially when it comes to data storage).
Practical GDPR checklist for both platforms
Before launching, you should check off the following points: Privacy Policy in German (legally verified), Consent Management Banner (Termly, Usercentrics), Cookie Banner for Analytics Tracking, Contact Form Data Location Clarified (DPA clarified?) , Third-party tools DPA available? , hosting location: EU or non-EU? (GDPR concerns), data backup: Are regular backups planned? , Audit Log: Who can see who is changing what? , Emergency plan: What if data is lost?
Short version for a full overview
For SMEs in Germany: Webflow is the more strategically secure choice when e-commerce, CMS complexity, or GDPR compliance are key — Framer is the faster, cheaper alternative for design-focused, more agile teams that value speed and UX. The best solution depends on whether business stability (Webflow) or design innovation (Framer) is a priority.
sources
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Zapier. (2025, September 8). Framer vs. Webflow: Which is best? Retrieved from https://zapier.com/blog/framer-vs-webflow/
Webflow. (2026). Webflow Enterprise Documentation. Retrieved from https://www.webflow.com/enterprise
Flow Ninja (2024, May 11). Framer vs Webflow: An Expert's Deep Dive Retrieved from https://www.flow.ninja/blog/framer-vs-webflow
Toools Design. (2025, February 5). Webflow vs Framer in 2025: An Honest and In-Depth Comparison. Retrieved from https://www.toools.design/blog-posts/webflow-vs-framer-in-2025-an-honest-in-depth-comparison
Google. (2026). Core Web Vitals: Page Experience Signals. Retrieved from https://web.dev/vitals/
Intersoft Consulting. (2026). GDPR Compliance Guides for Web Platforms. Retrieved from https://www.intersoft-consulting.de/en/dsgvo/
