Design Republic
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About

Brand agency for mid-sized companies

We build brands for a fixed price in a Brand Sprint of four to six weeks. Afterwards, we stay on it and keep them coherent, rather than letting them gather dust as a PDF. Based in Cologne and Luxembourg, for companies that take their brand seriously.

Why we sell branding as a product

Most agencies sell projects. A proposal, a kickoff, a final result, and then the brand falls apart because no one is responsible for it anymore. We did it that way ourselves for years.

Today, we do things differently: the brand is created in a Brand Sprint for a price that is fixed upfront. No timesheets, no renegotiations, no pitch theater. And afterwards, someone stays in charge: us. We stay on it, maintaining, expanding and defending what we have built.

This isn't just a new wrapper for the same old service. It changes how we work: smaller scopes, faster decisions, and a system instead of a collection of files.

Our approach

How we build a brand

01

Brand Sprint

Four to six weeks, one team, one fixed price. Positioning, naming if necessary, identity, and application. The result is a brand you can actually use, not just a concept that still needs to be implemented.

02

Handover to Brand OS

Everything goes into one system: rules, templates, assets, and website. Your team can work with it without having to ask about every little detail and without diluting the brand.

03

Staying On It

From that point on, we act as the authority that keeps the brand coherent: new applications, ongoing adjustments, and quality control. Cancelable on a monthly basis, but built to stay for the long haul.

The team behind it

The founders of Design Republic

Zwei lächelnde Männer stehen vor einer grauen Wand, einer in blauem Pullover, der andere in schwarzem T-Shirt mit verschränkten Armen.

Design Republic was founded in 2023 by Simon Broich and Guy Reiffers, operating out of Cologne and Luxembourg. You deal directly with the founders, who are also the ones making the decisions. Simon is responsible for positioning and brand management, while Guy, as COO, runs the operational side of the business.

Frequently asked questions

Not sure if Design Republic is the right choice for your company? Here you can find answers to frequently asked questions from our customers.

Do you have any further questions? Contact us

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Do we have to book Operations after the Sprint?

No. After the Sprint, the complete Brand OS is yours: strategy, system and Living Brand Guide. You can keep working with it on your own. Operations is an optional offer for everyone who knows: a system needs care.

What is the difference between corporate identity and corporate design?

Corporate identity is the bigger concept: Who is the brand? What does it stand for? How does it behave? Corporate design is the visual part of it, meaning what you can see: logo, colors, fonts, imagery. In a Brand Sprint, we think about both together: first the identity (strategy, values, story), then the design (visual implementation).

How long does a Brand Sprint take?

A Brand Sprint takes four to six weeks, divided into four phases: Analysis (week 1), Strategy (week 2), Identity (weeks 3 to 5) and Handover (week 6). Larger projects, for example with several sub-brands or extensive rollouts, can take longer. We agree on the exact timeline at the kickoff.

What does brand development cost?

A Brand Sprint starts at €5,000. It includes brand strategy, logo, a complete color and typography system, imagery, business stationery, the Living Brand Guide and all file formats. We set the fixed price after the kickoff. From then on, you know what you get and what it costs.

Do we own the usage rights to the logo?

Yes. After payment and handover, you can use the final logo without restrictions. We clarify open points, such as licenses for the fonts used, transparently before we finalize.

Do you also do naming or brand strategy?

Brand strategy is a fixed part of every Brand Sprint, from values and tone of voice to visual direction. Naming is possible too; depending on its depth, we plan it as a separate package so it stays clean and traceable.

What do you need from us to get the result right?

Ideally: target group, positioning, where the brand will be used, 3 to 5 references (what you like and what you don't) and any existing brand elements (colors/typography). The clearer the briefing, the faster we get to a strong result.

How many feedback rounds are included?

You'll receive 2 to 3 extensive rounds of feedback, each with complete revisions. This is the standard for professional design projects and ensures that your design is precisely tailored to your requirements, without unnecessary delays. Additional rounds are possible and will be arranged individually.

How long do projects take?

Typically 2 to 6 weeks, depending on the type of project. Branding usually takes 4 to 6 weeks, web design 3 to 5 weeks. The exact timeline is set at the kickoff and is then binding.

Who is a Sprint for?

For companies that need a brand with a clear foundation: mid-sized businesses facing a relaunch, startups before their launch or next funding round, and practices that want to stand out. You get strategy and design at a fixed price, without the overhead of a traditional agency.

What is a strong corporate identity based on?

It is based on clearly defined values and consistent communication, both internally and externally.

Why is a consistent corporate design important?

It ensures recognition across all communication channels and strengthens the brand image over the long term.

What is web design?

Web design covers the visual design of websites and combines aesthetics with functionality to create user-friendly layouts.

Why Webflow instead of WordPress or other platforms?

Compared to WordPress, Webflow offers more design freedom, a user-friendly interface and less maintenance. It automatically generates clean code and integrates features such as hosting and CMS directly into the platform.

Is Webflow SEO-friendly?

Yes. Webflow offers comprehensive SEO features such as custom meta tags, URL structures and schema markup. Its clean code structure makes search engine optimization easier.

What is Webflow?

Webflow is a powerful platform for building websites that combines design, development and hosting. It lets users design visually while generating clean code, without having to program themselves.

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