Understand
Week 1
Who are you?
Working from the general to the specific, we find out what carries you, what sets you apart and which core values follow from that.
- Foundational values
- Differentiators
- Core values
Result:
your core values
Branding
Strategy. Logo. Colors. Imagery. Your brand, built and cared for.
Phase 01
The Brand Sprint: brand development in four steps
Direction first, then design: understanding and planning shape your brand strategy, designing and rolling out make it visible. The result is your Brand OS.
- Fixed price from
€5,000
Everything included: brand strategy, logo, colors, typography, imagery and stationery.
- Duration
4 to 6 weeks
Four steps from understanding to rollout. After that, the complete Brand OS is yours.
Plan
Week 2
What do you stand (up) for?
From you to your audience to society: your core values turn into relevance and mission, meaning the impact you have and why you exist.
- Core values
- Relevance
- Mission
Result:
your positioning on a single page
Design
Weeks 3 to 5
How do you present yourselves?
From idea to design: your mission gives rise to a creative concept and a tone of voice. From these, we design the elements, from the logo to colors and typefaces to imagery.
- Creative concept
- Tone of voice
- Logo
- Colors
- Typography
- Imagery
Result:
logo set, color and type system, imagery guide
Roll out
Week 6
How do you communicate?
From design to perception: the elements go into your stationery, your applications and the Living Brand Guide, which grows online with your brand. This is how your corporate identity becomes a brand image.
- Stationery
- Applications
- Living Brand Guide
Result:
your Brand OS
Selected brands
Brands we have built
From a tile retailer in Hanover to Cologne’s refugee council: brands we developed that are part of everyday life today, from the letterhead to the illuminated lettering on the facade.
CLARA
Aesthetic dentistry as a brand: the most beautiful smile for everyone.
Krüger Hannover
A tile retailer with tradition, ready for its next chapter.
IFH KÖLN
One institute, three brands, one presence.
Kölner Flüchtlingsrat
Equal rights, turned into a sign.
Ankunftsquartiere stärken
A pin for the places where people arrive.
Digital Drift
A digital consultancy, finally with a digital showcase.
Edelweiß Zahnärzte
From traditional practice to a brand with a stance.
Guter Plan
One identity for website and learning platform.
They always manage to quickly turn even the seemingly simplest and roughest briefing ideas into solutions that are […] tailored precisely to our organization.
Rebranding
Rebranding: when your brand no longer fits
A rebrand runs in the same Brand Sprint, at a fixed price from €5,000. Whatever works about your brand, we keep.
Phase 02
Operations
Operations keeps your Brand OS running, after the sprint or right away with your existing brand.
€1,490
per month
Cancel monthly, also for existing brands.
Every month
Brand Health Check
We check how your brand comes across in everyday use and where it drifts from the system.
Ongoing
Living Brand Guide
New applications and rules go straight into the guide. That keeps it up to date.
Every month
5 hours of design
For everything that comes up day to day, whether an ad, a presentation or a trade show booth.
Every quarter
Strategy session
Together we look at your goals and the next steps for the brand.
Starter project
Test first, then decide
Before you decide on the Brand Sprint, we design a first piece for your brand. That way you see how we work.
What’s included
One piece based on your guidelines, for example a set of social media templates
Delivered within one week
Credited if you book the Brand Sprint afterwards
No obligation to commission further work
The fixed price is credited toward the Brand Sprint.
What does a branding agency do?
A branding agency, also called a brand agency, develops brands: from strategy and positioning to logo, colors and typefaces, all the way to the rules for using the brand day to day. With us, that means a Brand Sprint at a fixed price from €5,000, then Operations if you want it.
What is brand development?
Brand development builds a distinct identity for your company: brand values, positioning and a look that shows up the same everywhere.
What does brand development cost?
A Brand Sprint starts at €5,000. It includes brand strategy, logo, a complete color and typography system, imagery, business stationery, the Living Brand Guide and all file formats. We set the fixed price after the kickoff. From then on, you know what you get and what it costs.
How long does a Brand Sprint take?
A Brand Sprint takes four to six weeks, divided into four phases: Analysis (week 1), Strategy (week 2), Identity (weeks 3 to 5) and Handover (week 6). Larger projects, for example with several sub-brands or extensive rollouts, can take longer. We agree on the exact timeline at the kickoff.
Who is a Sprint for?
For companies that need a brand with a clear foundation: mid-sized businesses facing a relaunch, startups before their launch or next funding round, and practices that want to stand out. You get strategy and design at a fixed price, without the overhead of a traditional agency.
What is a rebrand?
A rebrand fundamentally changes how a company is perceived, for example its name, logo or entire positioning, because the market or the offer has changed. With us, it runs in the Brand Sprint, at a fixed price from €5,000.
Do you also do naming or brand strategy?
Brand strategy is a fixed part of every Brand Sprint, from values and tone of voice to visual direction. Naming is possible too; depending on its depth, we plan it as a separate package so it stays clean and traceable.
Is a website part of the Brand Sprint?
No, the website is a separate service, not one of the six building blocks. If you want one, we build it in Webflow, on your brand guidelines, and your team maintains it afterwards.
Do we have to book Operations after the Sprint?
No. After the Sprint, the complete Brand OS is yours: strategy, system and Living Brand Guide. You can keep working with it on your own. Operations is an optional offer for everyone who knows: a system needs care.
Do you offer brand consulting without a sprint?
Yes. Operations can start straight in with your existing brand: a monthly brand health check, a strategy session every quarter and 5 hours of design per month, for €1,490 per month, cancel monthly. For a first look, the intro call is enough: 30 minutes, free.
Do we own the usage rights to the logo?
Yes. After payment and handover, you can use the final logo without restrictions. We clarify open points, such as licenses for the fonts used, transparently before we finalize.
AI brand check
How strong is your brand in the age of AI?
You’ll know in 5 minutes. And whether it needs a sprint or ongoing development.