Packaging design
Packaging design is the process of designing product packaging. It plays a crucial role in brand perception and purchasing decisions, as it must be both functional and aesthetically appealing.
A successful packaging design takes into account various design elements such as choice of color, typography, choice of materials and design. Colors and fonts should not only be visually appealing, but should also appeal to the emotions and expectations of the target group. At the same time, the design must be practical: the packaging should be easy to open, environmentally friendly and ideal for transportation. Sustainability is playing an increasingly important role as consumers increasingly value environmentally friendly materials.
In addition, packaging design influences the positioning of a product in the market. High-quality design can set the product apart from the competition and create higher perceived value. Whether minimalist-modern or eye-catchingly creative — the packaging design must always match the product and the target group. It therefore not only contributes to functionality, but also strengthens brand loyalty and increases sales success.
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