SEO
Search engine optimization (SEO) includes strategies and techniques to improve a website's visibility in the organic search results of search engines such as Google. The aim is to achieve a higher ranking by optimizing content, technical aspects and user experience and thus to drive more qualified traffic to the website.
A central part of SEO is keyword research, which identifies relevant search terms that potential users enter. These keywords are strategically integrated into headlines, texts, and meta tags to increase the relevance of content for search engines.
In addition to content optimization, technical SEO also plays an important role. Aspects such as fast loading times, mobile optimization and a clear page structure are decisive for a better ranking.
Backlinks, i.e. references from other websites, also strengthen a page's authority. Modern SEO strategies also take user experience into account: User-friendly navigation and high-quality content ensure that visitors stay on the site longer — a signal that search engines rate positively. Since algorithms are constantly changing, SEO is a continuous process that ensures the long-term success of a website.
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