UX/UI design
UX/UI design refers to designing the user experience (UX) and user interface (UI) of a website or app. The aim is to create intuitive and aesthetically appealing designs that impress the user with easy navigation and clear structures.
Development often starts with an analysis of the target group and their needs. Based on this, prototypes are created, tested and optimized. Aspects such as loading speed, mobile optimization and accessibility play a central role. A successful UX/UI design not only increases user satisfaction, but also the time spent on the website or app.
In addition, UX/UI design influences Search engine optimization (SEO). A user-friendly website is rated positively by search engines because it generates better user signals, such as longer periods of stay. Companies thus benefit from improved visibility and stronger customer loyalty.
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