Posters and flyers

Posters and flyers should be designed in such a way that they attract the attention of the audience in just a few seconds. Large, easy-to-read fonts, contrasting colors, and an appealing layout are key to standing out from the crowd. At the same time, the text must be short and concise in order to get to the heart of the most important information, such as event details or offers.

The format also plays a role: While posters are often displayed on a large scale in public places, flyers are ideal for direct distribution to potential customers. Both media can also be supplemented with digital variants in order to reach a wider target group. Professionally designed posters and flyers not only strengthen brand perception, but are also an effective means of successfully communicating messages.