Corporate identity and corporate design
Corporate Identity (CI) is a company's self-image, while corporate design (CD) represents its visual implementation. A consistent corporate design ensures recognition and strengthens the brand image across all communication channels.
A successful corporate design not only creates visual harmony, but also conveys the personality and professionalism of a company. It is crucial that all design elements are coordinated and convey a clear message. Whether on business cards, pamphlets, websites or social media channels — a consistent appearance increases the trust of the target group and sets the company apart from the competition.
In addition, a strong corporate design contributes to internal identification. Employees feel more connected to the company when its values are clearly communicated. A professionally developed corporate identity and corporate design concept is therefore an essential success factor for the long-term positioning of a brand in the market.
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