Edelweiß Zahnärzte
How we repositioned a premium dental practice
A modern dental practice needs far more than first-class medical care. We developed a holistic design concept for Edelweiß Zahnärzte that communicates the practice’s high level of medical expertise to the outside world.
From the digital presence to the practice equipment and patient communication, we rethought every touchpoint of the Edelweiß Zahnärzte brand. Our goal was a premium brand identity that builds trust and positions the practice as a modern address for high-quality dentistry.
In this case study, we show how more than 30 coordinated design elements, from the animated practice banner to the guidance system, create a consistent and professional brand perception. The result is a practice identity that accompanies patients from the first digital contact to the last detail in the practice.
What we did
Digital transformation
Website and online presence
The new Edelweiß Zahnärzte website stands out with a clear design and intuitive navigation. An animated banner in the header shows modern dentistry in an elegant way. The Doctolib integration makes online appointment booking easier for patients and the practice team.
Digital patient communication
Tailored social media channels and an informative YouTube channel reach new target groups and offer valuable health content.
Practice design
Corporate identity
The brand guidelines we developed define the characteristic color palette in calming shades of blue, combined with the distinctive Edelweiß logo. Our article on dental practice logos explains why the combination mark deliberately avoids tooth clichés. Professional photo shoots of the practice rooms and the team create trust and transparency.
Guidance system
We designed a well-thought-out guidance system with elegant signage:
- Clear door signs for all treatment rooms
- An inviting design for the entrance area
- Modern displays for information in the waiting area
Practice equipment
Medical documentation
For everyday work in the practice, we developed:
- Clear medical history forms
- Modern prophylaxis passes
- Practical appointment cards
- Professional prescription templates
Corporate fashion
The practice team received consistent, high-quality workwear that reflects professionalism and team spirit.
Business stationery
The complete stationery includes:
- High-quality business cards
- Customized letterheads
- Practice stamp
- Sustainable tote bags
- Information folders for patients
With our holistic design approach, we created a premium brand identity for Edelweiß Zahnärzte that strengthens patients’ trust and positions the practice as a modern, professional dental practice.
