Digital Drift
A digital relaunch for the digital transformation consultants
Digital Drift shapes and delivers the digital future together with German mid-sized companies. Their focus is on business models of cooperative groups and B2B settings, from business model development and change management to venture building and interim management. They act as consultants, partners and enablers.
The existing website no longer lived up to this standard: an outdated design, an unclear structure and poor mobile optimization held back the digital presence of a consultancy that guides other companies through digitalization. A convincing web presence was overdue.
Before-after comparison
From an outdated presence to a digital showcase
Starting point
Digital Drift advises leading cooperative groups in the timber and building materials trade, manufacturers of bicycle components and other mid-sized companies on their digital transformation. Their services range from business model development and project management to change management, team acceleration, venture management and advisory board mandates. The previous website did not do justice to this broad and demanding portfolio.
Our approach
Working closely with the Digital Drift team led by Managing Partner Carina Ressel, we first sharpened the core messages: Digital Drift as entrepreneurs who consistently turn concepts into reality. The refreshed visual identity translates this ambition into a clear, reduced design language that conveys professionalism and the strength to deliver.
The new website was built in Webflow: responsive, fast and structured so that every service and every reference comes across clearly. User guidance was a particular focus: decision-makers from mid-sized companies find the information relevant to them in a few clicks and are guided straight to getting in touch.
Result
A digital presence that reflects the firm's own consulting standards: the new website presents Digital Drift as a consultancy for digital transformation in mid-sized companies, with a clear structure, a refreshed visual identity and a page structure built for search engines.
