Alice and Britt
Alice and Britt are two experienced communications experts who specialize in strategic communications consulting. We were commissioned to create a modern, professional web presence that optimally presented their expertise and authentically tells their personal stories. The website should not only be informative, but also reflect the personalities and expertise of the two consultants.
Web design for a sustainability communication consultancy
The particular challenge was finding a balance between professional presentation and personal touch. The website should:
- Convincingly convey the deep professional expertise of both experts
- Integrate personal stories and experiences authentically
- Provide clear navigation and information structure
- Work optimally on all devices
- Create a visual identity that combines professionalism with accessibility
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Before-after comparison
Vorher
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solution approach
Strategy
Our approach focused on a clear communication strategy that focuses on Alice and Britt's core competencies. After intensive discussions, we decided on:
- Clear message: We worked out the central message — expertise in strategic communications consulting
- Authenticity: Integration of personal stories that convey the motivation and background of the consultants
- Visual aesthetics: Development of a reduced, elegant design language
- Functional structure: Intuitive user interface for different target groups
Design
We developed a design that combines professionalism and personality:
- Color concept: An elegant turquoise as the main color, combined with neutral tones for a calm, professional atmosphere
- Typography: Clear, easy-to-read fonts for optimal readability on all devices
- Figurative language: Authentic presentation of people in a professional context
- Illustrations: Fine line drawings as visual accents that add a dynamic touch
- Responsive design: Optimized layouts for desktop and mobile with a particular focus on readability and navigation
Conclusion
With the new web presence, Alice and Britt now have a digital platform that authentically presents their expertise and personal stories. The design combines professional elegance with personal warmth, creating an inviting, trusting atmosphere for visitors. Implemented with Webflow, the website is not only visually appealing, but also technically future-proof and easy to maintain.
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