Guter Plan
From choosing a system to a brand of its own
Guterplan offers training and advice for cultural professionals, by colleagues for colleagues. The offer includes consulting, video courses and seminars, for example on concept development, funding applications, client acquisition and billing.
The project had three parts: finding a suitable learning management system and building the learning platform on it, developing a brand in parallel, and finally carrying that brand over to a new website and the integrated learning platform.
Three building blocks, one presence
Learning management system
We started by comparing several learning management systems and assessing them for features, usability and adaptability. The learning platform was then built on the selected system.
Brand
The branding process ran in parallel. The goal was a brand with a fitting, appealing look that reflects the core of the platform: giving colleagues applied knowledge so they can simplify their working day themselves. Visually, Guterplan relies on bold yellow and orange and the typefaces Chap and Inter.
Website and learning platform
Finally, we carried the visual identity over to the new website and the integrated learning platform so that both work as one presence. We built the website in Webflow.
